Israel Peace Initiative - In Brief

The Israel Peace Initiative (IPI) was created to improve support for Israel by educating Northern California young adults on the facts and history of the Middle East conflict.

Formed in June 2002, the group educates young adults of high school, college, and post-college age by telling the unapologetic truth about the Arab-Israeli conflict. IPI has a sharp, pragmatic edge that enables it to avoid philosophical debates and to focus instead on real improvement of Israel's image. IPI seeks to repudiate the deceitful 50-year campaign of anti-Israel propaganda and replace that with proven historical information and indisputable evidence.

IPI believes the truth speaks for itself and that those who become more informed will gain a proper sense of context on the conflict which naturally leads to a more positive view of Israel and her place in the world. Unlike the anti-Israel propaganda campaign, IPI will issue no misleading information or distortion of history.

IPI's activities have included a series of lectures featuring the highly regarded local Middle East expert, David Meir-Levi, as well as visiting Israeli scholars. IPI is planning a lecture series with Middle East experts such as David Horowitz, Daniel Pipes, and others. IPI is planning a pro-Israel campus lecture tour and ad campaign for Northern California universities.

IPI works directly with student organizations on college campuses to support such activities as publishing Jewish newspapers and distributing pro-Israel collateral and visual materials. IPI liaises with and financially contributes to other pro-Israel groups. IPI is a registered California non-profit organization funded by private contributors.

If interested, please contact IPI at Israel Peace Initiative, PO Box 5566, Santa Clara, CA 95056-5566.

Israel Peace Initiative (IPI) Mission

To produce a substantial improvement in support for Israel, through the education of present and future opinion leaders about the Israeli-Arab conflict. IPI will deliver a consistent message based on undisputable facts, historical truth, and principles of fairness and justice.

Targeted Audiences (in order of priority)

1. Youth (12-35 years old) with the goal of building support for Israel and nurturing the next generation of educated pro-Israeli opinion leaders.
2. Adult Jewish population, with the goal of informing people on current and historical events, diminishing the sense of fear, frustration and isolation, and increasing the support of Israel.
3. General non-Jewish population, with the goal of expanding non-Jewish support for Israel.
4. Local media and business and civic leaders in our communities, with the goal of building support for Israel.

Means and Methods

• Educate Youth, Jewish community, and other sympathetic audiences about the history and nature of the Arab-Israeli conflict via frontal lectures and workshops, using up-to-date visual aids and communications techniques.
• Select and train promising activists how to be effective advocates, present the facts, rebut lies and where appropriate, put the other side on the defensive.
• Provide financial support and organizational help to special initiatives, which are in line with the IPI mission.
• Work in cooperation with other established and grass roots pro-Israeli organizations.
• Establish key IPI members as credible educators and commentators so that they may influence press coverage, educate target population, and effectively challenge the influence of anti-Israel activists.
• Be scalable and clone-able: allow for expansion from within and for emulation by others.
• Determine and propagate effective key messages to target population.
• Liaison with other communities, such as Evangelical Christians and the Indian Community, with the goal of increasing active support for Israel in these communities.